Specializing in inbound marketing, Lauren drives traffic, optimizes content and generates sales.
She says she’s become a more well-rounded marketer since joining Workable.
Where were you born?
Describe yourself in three words:
Professionally, I’d say: analytical, reliable, driven. Personally, I’d say: mom, SEO, reader.
What do you feel strongly about?
Being true to yourself.
What’s your favorite food?
What do you like to do outside of work?
Chase around my two boys (almost 4 and 1), and spend time at the beach.
What’s the most adventurous thing you’ve ever done?
Travelling solo around Europe during college.
Describe your first job:
During high school, I worked at a dairy farm scooping ice cream.
What did you want to be when you were younger?
What or who makes you laugh or smile?
When my boys are giggling together, that’s the best sound!
If you had a catchphrase, what would it be?
Work hard, play hard.
When did you join Workable?
Describe your role:
My team’s main focus is driving traffic from search engines and social media to the Workable website, which is a big source of customers. After visiting our site, many users sign up for a free trial, or ask to talk to our Sales team.
I work closely with the Content Marketing team to develop strong content plans to appeal to our target audience, and to optimize and distribute everything we publish. I also work closely with the rest of the Marketing team to optimize our website for search and ensure a good user experience.
What’s the highlight of your day?
Part of the year I commute to work via ferry. You can’t beat that, especially on a sunny day. Aside from that, every morning I like to take a few minutes to check over my dashboards with a large cup of coffee, before the day really gets busy.
What or who can you see from your desk?
I have a view of the Fort Point neighborhood of Boston, which is a lot of old brick alleyways and buildings, contrasted with a modern growing skyline in the Seaport District.
What’s on your desk?
Photos of my sons, and artwork courtesy of my son. A mug from my alma mater (Lehigh University).
What’s on your screensaver?
A photo of my family from last summer on one of our favorite beaches in Nantucket.
What do you enjoy most about your job?
We’ve seen tremendous growth in search traffic, which is a credit to our Content team as well as our inbound efforts. Organic search is now the biggest source of customers for Workable, which means the company can spend far less on paid search traffic.
What have you learned since joining Workable?
I have become a more well-rounded marketer since joining Workable, and I have a better understanding of the end-to-end customer lifecycle.
The best thing about working here?
For me, the flexibility and the appreciation for family is key. The company is also continuously investing in benefits and perks to help make our day to day better.