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Buscamos un ejecutivo de marketing digital para ayudar en la planificación, ejecución y optimización de nuestras actividades de marketing online. La promoción de productos y servicios a través de canales digitales es un procedimiento complejo que tiene un enorme potencial y cada vez resulta más útil para empresas como la nuestra. Al candidato ideal le debe apasionar todo lo relacionado con el marketing y la tecnología. Debes conocer a fondo los conceptos asociados al marketing digital y cómo Internet puede ser un recurso vital para garantizar unos ingresos cada vez mayores. Debes ser una persona experta en tecnología e intuitiva con grandes ideas para reforzar nuestra campaña de marketing.

Responsabilidades

  • Ayudar en la formulación de estrategias para crear una conexión digital duradera con los consumidores
  • Planificar y monitorizar la presencia continua de la empresa en las redes sociales (Twitter, Facebook, etc.)
  • Lanzar anuncios online optimizados a través de Google Adwords, Facebook, etc. para aumentar el reconocimiento de la empresa y la marca
  • Participar de una manera activa en actividades de posicionamiento SEO (optimización de palabras clave, imágenes, etc.)
  • Preparar boletines informativos online y mensajes de email promocionales, y organizar su distribución a través de diversos canales
  • Aportar ideas creativas para el marketing de contenido y actualizar el sitio web
  • Colaborar con diseñadores para mejorar la experiencia del usuario
  • Medir el rendimiento de las actividades de marketing digital mediante el uso de distintas herramientas de analíticas web (Google Analytics, WebTrends, etc.)
  • Conocer a fondo las tendencias del marketing online y mantener las estrategias al día
  • Mantener asociaciones con agencias de medios y proveedores
  • Experiencia demostrable como ejecutivo de marketing digital o un puesto similar
  • Perfecto conocedor de los conceptos y las mejores prácticas del marketing digital
  • Experiencia con redes sociales B2C, Google Adwords, campañas de email y posicionamiento SEO/SEM
  • Conocimientos prácticos de herramientas de presentación publicitaria (por ejemplo, DART, Atlas)
  • Amplios conocimientos de herramientas de analíticas web (por ejemplo, Google Analytics, NetInsight, WebTrends, etc.)
  • Habilidades y experiencia en la redacción de contenido creativo
  • Mentalidad analítica y pensamiento crítico
  • Excelentes habilidades de comunicación e interpersonales
  • Grado en marketing o un campo relacionado
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