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Estamos buscando un escritor de contenido que se incorpore a nuestro equipo editorial y enriquezca nuestros sitios web con nuevas publicaciones de blog, guías y materiales de marketing. Algunas de las responsabilidades del escritor de contenido son investigar en profundidad temas relacionados con el sector, generar ideas para nuevos tipos de contenido y corregir artículos antes de publicarlos. Si estás familiarizado con la producción de contenido en línea y tienes buen ojo para los detalles, nos gustaría conocerte. Junto con la solicitud, puedes compartir muestras de tu trabajo o catálogo de artículos publicados. Por último, debes redactar textos de calidad que resulten atractivos para nuestros públicos, atraigan a los clientes y potencien la conciencia de marca.

Responsabilidades

  • Investigar temas relacionados con el sector (combinar fuentes en línea, entrevistas y estudios)
  • Redactar materiales de marketing precisos para promocionar nuestros productos y servicios
  • Preparar borradores bien estructurados mediante el uso de sistemas de gestión de contenido
  • Corregir y editar entradas de blog antes de publicarlas
  • Presentar el trabajo a los editores para que lo valoren y lo aprueben
  • Coordinar el trabajo con los equipos de marketing y diseño para ilustrar artículos
  • Realizar búsquedas simples de palabras clave y utilizar las directrices de SEO para aumentar el tráfico web
  • Promocionar los contenidos en las redes sociales
  • Identificar las necesidades de los clientes, las carencias en nuestros contenidos y los temas nuevos recomendados
  • Asegurar que el contenido sea coherente en todos los aspectos (estilo, fuentes, imágenes y tono)
  • Actualizar el contenido del sitio web según sea necesario
  • Experiencia laboral contrastada como escritor de contenido, redactor creativo o un puesto similar
  • Catálogo de artículos publicados
  • Experiencia en investigar y obtener información de diversas fuentes
  • Familiaridad con las publicaciones web
  • Excelentes aptitudes de redacción y corrección en inglés
  • Experiencia práctica en sistemas de gestión de contenido (por ejemplo, WordPress)
  • Capacidad para cumplir los plazos de entrega
  • Grado en Marketing, Filología Inglesa, Periodismo o un campo relacionado
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