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Wir suchen einen motivierten Marketingspezialist, der uns bei unseren gesamten Marketingaktivitäten unterstützt. Sie sind ein wichtiger Mitarbeiter bei der Entwicklung und Umsetzung von Marketingplänen, um Ziele von der Markenbekanntheit bis zur Produktwerbung zu realisieren. Ein Marketingspezialist sollte ein fachkundiger Profi sein, der Trends im Konsumentenverhalten erfassen und kreative Ideen generieren kann. Sie sollten auch mit speziellen Marketingkonzepten, -prinzipien und -taktiken vertraut sein. Ziel ist es, effektive Marketingprogramme bereitzustellen, die unserer Reputation und unserem Wachstum helfen.

Aufgaben

  • Marktforschung durchführen, um Lösungen für Verbraucheranforderungen, -gewohnheiten und -trends zu finden
  • Brainstorming und Ideen für kreative Marketingkampagnen entwickeln
  • Unterstützung bei Outbound- oder Inbound-Marketingaktivitäten durch die Vermittlung von Fachwissen in verschiedenen Bereichen (Content-Entwicklung und -Optimierung, Werbung, Event-Planung).
  • Mit externen Anbietern zusammenarbeiten, um Werbeveranstaltungen und Kampagnen durchzuführen
  • Mit Marketingexperten und anderen Fachleuten zusammenarbeiten, um Markenbekanntheit und Marketingaktivitäten zu koordinieren
  • Initiativen planen und durchführen, um die Zielgruppe über geeignete Kanäle (Social Media, E-Mail, TV etc.) zu erreichen.
  • Analyse von Marketingdaten (Kampagnenergebnisse, Konversionsraten, Traffic etc.) unterstützen, um zukünftige Marketingstrategien mitzugestalten
  • Einzelne Aufgaben eines Marketingplans in der zugewiesenen Form übernehmen
  • Nachgewiesene Berufserfahrung als Marketingspezialist oder in einer ähnlichen Position
  • Fundiertes Verständnis von Marketing-Elementen (einschließlich traditionellem und digitalem Marketing wie SEO/Soziale Medien etc.) und Marktforschungsmethoden
  • Nachweisbare Erfahrung in der Datenanalyse und -tools im Marketingbereich
  • Fundierte Computerkenntnisse, einschließlich MS Office, Marketing-Software (Adobe Creative Suite & CRM) und Applikationen (Web Analytics, Google Adwords etc.)
  • Kenntnisse in HTML, CSS und Web-Entwicklungstools (z.{sp}B. Dreamweaver) erwünscht
  • Gut organisiert und detailorientiert
  • Außergewöhnliche Kommunikations- und Schreibfähigkeiten
  • Kaufmännischer Sinn in Verbindung mit einem kreativen Geist
  • BSc/BA in Marketing, Kommunikation oder gleichwertig
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Frequently asked questions

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Using Workable’s free trial account, you can post your job ad for free to multiple job boards including Google, Glassdoor and more for 15 days.

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