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Estamos procurando um Especialista de Marketing motivado para nos ajudar com nossas iniciativas de marketing em geral. O profissional será parte integrante do desenvolvimento e execução de planos de marketing para atingir metas, desde o reconhecimento da marca até a promoção do produto. O Especialista de Marketing deve ser um profissional competente, capaz de entender as tendências de comportamento do consumidor e gerar ideias criativas. Também deve ser versado em conceitos, princípios e táticas especializadas de marketing. O objetivo é oferecer programas de marketing eficazes que ajudem nossa reputação e crescimento.

Responsabilidades

  • Realizar pesquisas de mercado para encontrar respostas sobre requisitos, hábitos e tendências do consumidor
  • Debater e desenvolver ideias para campanhas criativas de marketing
  • Ajudar nas atividades de marketing de entrada e saída, demonstrando conhecimento em diferentes áreas (desenvolvimento e otimização de conteúdo, publicidade, planejamento de eventos etc.)
  • Relacionar-se com fornecedores externos para executar eventos e campanhas promocionais
  • Colaborar com a equipe de marketing e outros profissionais para coordenar a conscientização sobre a marca e as iniciativas de marketing
  • Planejar e executar iniciativas para atingir o público-alvo por meio de canais apropriados (mídia social, e-mail, TV etc.)
  • Auxiliar na análise de dados de marketing (resultados de campanhas, taxas de conversão, tráfego etc.) para ajudar a moldar futuras estratégias de marketing
  • Realizar tarefas individuais de um plano de marketing, conforme atribuído
  • Experiência comprovada como Especialista de Marketing ou função similar
  • Compreensão completa dos elementos de marketing (incluindo marketing tradicional e digital, como SEO/mídias sociais etc.) e métodos de pesquisa de mercado
  • Experiência comprovada em ferramentas e análise de dados de marketing
  • Sólidos conhecimentos de informática, incluindo MS Office, softwares de marketing (Adobe Creative Suite e CRM) e aplicativos (Web Analytics, Google Adwords etc.)
  • Conhecimento de HTML, CSS e ferramentas de desenvolvimento web (por exemplo, Dreamweaver) é uma vantagem
  • Bem organizado e detalhista
  • Habilidades excepcionais de comunicação e redação
  • Noção comercial e mente criativa
  • Bacharelado em Marketing, Comunicação ou equivalente
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