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Wir sind auf der Suche nach einem motivierten Marketingberater, der uns mit strategischem und praktischem Rat zur Seite steht. Damit wollen wir die Marketingaktivitäten unseres Unternehmens intensivieren. Sie organisieren unsere Aktivitäten und Marketingstrategie. Der ideale Kandidat ist ein strategischer Denker und im Marketingalltag versiert. Wir möchten erstklassige Kommunikatoren sehen, mit viel Enthusiasmus, die bereit sind, den entscheidenden Beitrag zu leisten. Auch Kenntnisse unsere Branche sind wichtig. Ziel ist es, sicherzustellen, dass wir mit unserem Marketing die Kunden ansprechen und die Konkurrenz übertreffen.

Aufgaben

  • Das Firmenprofil und die Geschäftstätigkeiten studieren, um die Marketinganforderungen zu erfassen
  • Marktforschung durchführen, um Branchentrends und Marktchancen zu ermitteln
  • Eine Marketingstrategie gemäß den Zielen und dem Budget entwickeln und umsetzen
  • Detaillierte Vorschläge und Marketingpläne vorbereiten
  • Zu den Themen Branding, Positionierung, Kommunikation und anderen Marketingfragen beraten
  • Bei den Marketingbemühungen mit den effektivsten Methoden und Werkzeugen die Richtung vorgeben
  • Mit der Marketingabteilung und externen Anbietern zusammenarbeiten
  • Überwachung von Marketingprojekten und Ergebnisse analysieren
  • Berichte mit Verbesserungsvorschlägen und neuen Ideen verfassen
  • Nachweisbare Erfahrung als Marketingberater oder in einer ähnlichen Position
  • Kenntnisse in den Bereichen Datenanalyse und Marktforschung
  • Weitreichende Kenntnisse der Marketingprinzipien und Best Practices
  • Kenntnisse in MS Office/Grundkenntnisse in IT und Marketing-Software (z. B. CRM)
  • Fähigkeit zu strategischem und analytischem Denken
  • Eignung für das Verfassen von Vorschlägen und Berichten
  • Kommunikations- (mündlich und schriftlich) und Präsentationsfähigkeiten
  • Herausragende Organisationsfähigkeiten
  • Problemlösungskompetenz
  • B.Sc./B.A. in Marketing, Kommunikation, Betriebswirtsaft oder einem relevanten Fachgebiet; M.Sc./M.A. wird als Plus betrachtet
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