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Wir suchen einen qualifizierten Direktor digitales Marketing, der bei der Entwicklung erfolgreicher, langfristiger digitaler Marketingstrategien für unser Unternehmen die Führung übernimmt. Als Direktor digitales Marketing sollten Sie über fundierte Marketingerfahrung und eine Leidenschaft für digitale Technologien verfügen. Sie arbeiten eng mit verschiedenen Teams zusammen, um über alle digitalen Marketingkanäle hinweg eine einheitliche Darstellung zu gewährleisten. Zudem sollten Sie mit zukunftsweisenden Ideen zum Aufbau und Erhalt einer starken Internetpräsenz des Unternehmens beitragen. Letztendlich sollten Sie in der Lage sein, alle digitalen Marketingaktivitäten so zu steuern, dass unsere Geschäftsziele erreicht werden.

Aufgaben

  • Erstellung unseres Fahrplans für das Digitale Marketing
  • Alle digitalen Marketingkanäle (z. B. Website, Blogs, E-Mails und Soziale Medien) steuern, um die Markenkonsistenz sicherzustellen
  • Rendite und Kennzahlen ermitteln und Budget erstellen
  • Spezifische Kampagnen entwickeln, um ein hohes Maß an Verbraucherinteraktion zu schaffen und aufrechtzuerhalten
  • Unsere Soziale Medienkonten überwachen
  • Content im Internet unter Berücksichtigung von SEO und Google Analytics managen und verbessern
  • Die Umsatzentwicklung prognostizieren und proaktiv handeln, um unser Marktsegment zu erweitern
  • Mit Produkt-, Design- und Vertriebsleitern zusammenarbeiten, um die Kundenzufriedenheit durch stimmige Strategien zu erhöhen
  • Das Digitale Marketing-Team motivieren, Ziele zu erreichen
  • Den Wettbewerb beobachten und Ideen liefern, um sich von anderen abzuheben
  • Sich in Bezug auf neue Technologietrends auf dem Laufenden halten
  • Nachgewiesene Berufserfahrung als Direktor digitales Marketing
  • Nachweisbare Erfahrung in der Entwicklung und Umsetzung von erfolgreichen digitalen Marketingkampagnen
  • Ausgeprägte Kenntnis, wie die aktuellen digitalen Marketingkanäle funktionieren
  • Fundierte Kenntnisse über Online-Marketing-Tools und Best Practices
  • Praktische Erfahrungen mit SEO/SEM, Google Analytics und CRM-Software
  • Vertrautheit mit Web Design
  • Ausgezeichnete Fähigkeiten in Bezug auf Analysen und Projektmanagement
  • Ausgeprägte Teamführungs- und Kommunikationsfähigkeiten (schriftlich und mündlich)
  • BSc in Marketing digitalen Technologien oder einem relevanten Fachgebiet
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