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Für die Leitung unserer Marketingabteilung suchen wir einen erfahrenen Marketingstrategen. Sie sind verantwortlich für die Festlegung konkreter Ziele, um eine stimmige und profitable Marketingstrategie für unser Unternehmen zu entwickeln. Die Position als Marketingstratege umfasst zahlreiche Aufgaben. Dazu gehören die Gestaltung digitaler Marketingkampagnen und die Durchführung von Marktforschung. Wenn Sie ein kreativer, zielorientierter Profi sind, möchten wir, dass Sie Teil unseres Teams werden und Ihre innovativen Ideen einbringen, damit wir unsere Ziele erreichen können Letztendlich sollten Sie in der Lage sein, unseren Marktanteil zu erhöhen und die Markenkonsistenz zu gewährleisten.

Aufgaben

  • Festlegen bestimmter Marketingziele
  • Auf die Unternehmensziele ausgerichtete Marketingstrategien entwickeln und umsetzen
  • Digitale Kampagnen zur Erhöhung des Web-Traffics entwickeln
  • Umsätze und Marketing-Kennzahlen analysieren
  • Markttendenzen prognostizieren
  • Marktforschungen durchführen, um neue Potenziale zu erschließen
  • Innovative Ideen zur Vermarktung unserer Marke und unserer Produkte entwickeln
  • Werbebedarf auslegen
  • Markenkonsistenz über alle Marketingkanäle hinweg sicherstellen
  • Kundenfeedback nutzen, um die Kundenzufriedenheit zu gewährleisten
  • Mit internen Teams zusammenarbeiten, um die Markenkonsistenz zu gewährleisten
  • Eine starke, nachhaltige Webpräsenz aufbauen
  • Nachgewiesene Berufserfahrung als Marketingstratege oder Marketing Manager
  • Nachweisbare Erfahrung mit Marketingkampagnen und Webtechnologien (z.{sp}B. Online-Tools und Soziale Medien)
  • Fundierte Kenntnisse in CRM-Software und Content Management Systemen
  • Vertrautheit mit SEO/SEM und Google Analytics
  • Kenntnisse in Web Design
  • Ausgezeichnete Kommunikationsfertigkeiten (in Wort und Schrift)
  • Starke Analysefähigkeiten
  • Teammanagementfähigkeiten
  • BSc-Abschluss in Marketing oder einem relevanten Fachgebiet
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