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Estamos procurando um Redator de Produtos para anunciar nossos produtos criando textos claros e envolventes em sites, folhetos e e-mails de vendas. As responsabilidades do Redator de Produtos incluem preparar material promocional para eventos, redigir descrições de produtos e criar textos para anúncios on-line. Envie amostras de seu trabalho (um portfólio ou links para artigos publicados) juntamente com sua ficha de emprego. Basicamente, o candidato selecionado deverá assegurar que nosso conteúdo de marketing de produto apresente nossa marca de maneira precisa e convincente.

Responsabilidades

  • Redigir textos claros e atraentes para descrever produtos
  • Criar textos publicitários para folhetos e banners
  • Trabalhar com designers nas páginas de destino para incluir novos recursos de produtos
  • Criar e-mails de vendas para atrair a atenção de potenciais candidatos
  • Garantir que todo o conteúdo produzido seja fiel ao produto e compatível com nossa marca
  • Colaborar com designers para criar gráficos atraentes que complementem o texto
  • Realizar pesquisas sobre a concorrência para identificar nossos pontos fortes e fracos
  • Promover textos sobre produto de maneira on-line (por exemplo, nas redes sociais)
  • Aplicar os princípios de SEO para maximizar o alcance de nosso público-alvo
  • Atualizar as descrições dos produtos conforme necessário (tanto em nossos sites quanto em outros meios on-line)
  • Experiência profissional comprovada como Redator de Produtos, Redator ou função similar
  • Portfólio de artigos publicados
  • Excelentes habilidades de redação e revisão
  • Experiência prática com sistemas de gestão de conteúdo (por exemplo, o WordPress)
  • Familiaridade com campanhas de marketing on-line
  • Conhecimento básico de pesquisa de palavras-chave
  • Capacidade de gerenciar o tempo
  • Bacharelado em Marketing ou área relacionada
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