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Zur Verstärkung unseres Marketing-Teams suchen wir einen SEO-Analysten, der uns beim Aufbau einer starken Online-Präsenz unterstützt. Zu den Aufgaben des SEO-Analysten gehören unter anderem das Durchführen von Keyword-Recherchen, die Optimierung von Content und die Überwachung der Benutzerbeteiligung auf unserer Website. Um in dieser Position erfolgreich zu sein, sollten Sie mit den aktuellsten SEO-Techniken und -Tools vertraut sein und über ausgezeichnete analytische Fähigkeiten verfügen. Schließlich wenden Sie effektive SEO-Strategien an, um sicherzustellen, dass wir unsere Zielgruppe ansprechen und binden und Besucher in Kunden verwandeln.

Aufgaben

  • Keyword-Recherche mit verschiedenen Tools (wie Keyword Planner und Moz) durchführen
  • Durchführung von Wettbewerbsanalysen und Aufzeigen von Schwachstellen in unseren Inhalten oder Verbesserungsmöglichkeiten in unserem Webdesign
  • Wichtige SEO-Kennzahlen wie organischen Traffic, Konversionsraten und Verweildauer auf der Seite verfolgen
  • Ältere Inhalte aktualisieren und effektive Handlungsaufforderungen (CTAs) hinzufügen, um die Einbindung der Anwender zu verbessern
  • Über Leistungskennzahlen im Abgleich mit unseren SEO-Zielen und Benchmarking-Daten berichten
  • Webseiten für das Handy optimieren
  • Linkbuilding-Strategien implementieren und Backlinks verwalten, um Online-Autorität aufzubauen
  • Bezahlte Suchkampagnen überwachen
  • SEO-Trends verfolgen und sich stets über neue Tools und Praktiken informieren
  • Berufserfahrung als SEO-Analyst oder in einer ähnlichen Marketing-Position
  • Fachkenntnisse in Google Analytics
  • Kenntnisse in Keyword-Recherche und Management-Tools
  • Erfahrung mit E-Mail-Kampagnen und bezahlter Werbung
  • Kenntnis von Ranking-Faktoren und Praktiken zur Suchmaschinenoptimierung
  • Starke Analysefähigkeiten
  • BSc in Marketing oder relevantes Diplom
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