How to find employees with social recruiting

Now that the careers page is in place it’s time to go out and find employees. First things first. Does everyone on staff know you have just listed a new job? Share it across your company. And encourage your employees to share with their networks on Twitter, Facebook and LinkedIn.

Every scrap of research keeps telling us that referrals are the number one source of great hires.

Unlocking referrals: eFounders

The startup studio, eFounders, took advantage of simple tools they were already familiar with to supercharge their referrals system. They used Workable, Slack and a virtual currency to power employee referrals and kickstart their hiring.

What is social recruiting? Is it for real?

Your biggest fans are a good place to look when you’re hiring.

Social recruiting has sometimes been hyped beyond its capacity to deliver but it can help. You need to create buzz around the jobs on your careers page. LinkedIn has scores of groups you can join, mention jobs in or initiate general discussions around a role, a company or an industry.

Smart companies make sure they have created Facebook groups or a Facebook Jobs tab, or even run a Facebook ad campaign, with the sole purpose of attracting potential candidates. Your biggest fans are a good place to look when you’re hiring. Add as many touch points as possible between you and prospective candidates.

Social media has a role but you cannot afford to ignore job boards. Depending on the nature of the role being hired, free job boards should be the first port of call.

Job boards still essential

Some job boards, like Indeed, also offer a free option as well as a paid. SimplyHired and Glassdoor offer free postings when you access them through an ATS like Workable. For the most effective places to post your jobs, check out our job board directory, which enables you to choose job boards based on industry, location, and cost (paid versus unpaid).

Beware! Don’t post your jobs on Friday evening, by Monday they’ll be last week’s news. Wait until Sunday evening or Monday morning and advertise your roles when the candidates are most active. Most job boards use freshness as a factor in ranking job search results.

Jeff Dickey-Chasins
From the @jobboarddoctor
Jeff Dickey-Chasins

Job boards should be a part (but not all) of any hiring program. In particular, niche sites like HigherEdJobs, CollegeRecruiter, and BrokerHunter can put you in touch with targeted groups of candidates. The result can be higher quality candidates and lower hiring costs - because you’re only reaching the people you want to reach. In general, paid sites produce a more focused audience, because these sites spend money attracting and nurturing their candidates. Be sure to ask these sites for additional ways to reach their audience - beyond job postings.

Why pay for job boards when there are free ones?

The decision on which job boards are best for you needs to happen on a role-by-role basis

When volume of candidates is the priority LinkedIn, Indeed, and Craigslist are the top sites for posting paid job listings on account of their popularity, functionality and reach. These provide the maximum return on investment (ROI).

Are paid job boards always the way to go? No. There are many jobs where the free job boards can perform adequately. Indeed for example is the biggest job board in the world, its free version has a huge amount of candidate traffic and can provide great candidates. The decision on which job boards are best for you needs to happen on a role-by-role basis