Where to post jobs for free: Social recruiting explained
To keep costs low, share your job on social media and harness the power of your best brand advocates: your employees. Wondering where to post jobs for free? Get word-of-mouth referrals for free by having your team share your job descriptions far and wide on Twitter, Facebook, and LinkedIn.
Twitter is the most open and transparent of these three social networks. In other words, you don’t have to be a Twitter user to read tweets. Putting your job listing on Twitter is a great way to connect with audiences you don’t already know. Help jobseekers find your listing by using relevant hashtags, such as #jobopening or #joblisting. You can even use industry-specific hashtags, such as #greenjobs, or location-specific hashtags, such as #bostonjobs. This list of hashtags is written for jobseekers but equally useful for recruiters.
Facebook has more users than LinkedIn and Twitter and is by far the most popular social network. It’s designed for personal sharing and the best channel for employer branding. To get the most traction from Facebook, intersperse job listings with photos and videos that feature your corporate culture. If you’re planning to do a lot of recruiting on Facebook, try adding a Jobs Tab to your page. This is a free, effective way to enable your audience to browse all your open jobs on Facebook.
LinkedIn is purely a professional network and a natural fit for recruiters. LinkedIn profiles are formatted much like a resume, with most of the same candidate data—education, work history, technical skills, and some extras, like recommendations and endorsements. This is what makes LinkedIn so effective for sourcing highly specific types of candidates. Although LinkedIn has paid job listings, you can also post an open job as a status update on your company page for free.
Talent pools and the power of referrals
Important note: Choose your social media channel based on where your target talent pool is likely to be. Communications professionals in fields like advertising, marketing, and PR, are likely to be active on Twitter. If you’re hiring for construction jobs, Twitter won’t be an effective recruiting channel for you. You’re not limited to these social networks either. For example, if you’re a lifestyle or fashion brand and primarily communicate with your audience through images, Instagram may be your best bet.
Try pairing social media with an employee referral program. This is a warm, efficient way to reach your colleagues’ trusted contacts and make higher quality hires. Referrals are the number one source for hires, and social media provides employees with an easier, more personal way to share open jobs. Increase participation in the referral program with incentives. Gift cards, gadgets, and bonuses are popular, but feel free to get creative. For example, APAC Customer Services offered concert tickets as a reward for referrals. It’s fun, but also smart, with the concert date functioning as a kind of countdown. When creating a referral program, think about the way your colleagues like to communicate. eFounders’ preferred communication tool is Slack, so that’s what they chose as a channel for receiving referrals.
The premium job boards
When volume of candidates is the priority LinkedIn, Indeed, and Craigslist are the top sites for posting job listings on account of their popularity, functionality and reach.
LinkedIn boasts the biggest potential candidate pool and may be the most powerful sourcing tool in your arsenal. LinkedIn enables recruiters to do very narrow targeting by almost every parameter you can think of (location, job title, industry, job function, company size, etc.). With LinkedIn InMail, you can even contact candidates directly.
Indeed is a global job board leader with 4m jobs posted directly to Indeed.com. It is a job search engine that takes jobseekers’ input, such as skills and location, and aggregates all the jobs that match. Use this site to search for resumes, post jobs, and run pay-per-click campaigns that put your job at the top of your candidates’ search results.
Craigslist is a classifieds site and not a traditional job board. Often used to search for apartments or buy secondhand furniture. Craigslist is great for localized searches. You can post listings by city, and beneath that, by industry. Craigslist is also a handy hunting ground for freelancers, part-timers, and temp workers. Surprise, surprise: Craigslist also beats everyone on inbound traffic.
Monster is an older job board that has evolved and expanded over its twenty years of service to jobseekers and employers. Monster’s strength lies in its broad reach. It enables recruiters to target audiences in other countries, not to mention niche sites like Military.com, thousands of newspaper sites and jobseekers on Twitter and Facebook.
For more effective places to post a job for free, check out our job board directory, which enables you to choose job boards based on industry, location, and cost (paid versus unpaid). Alternatively, try Workable for free for 15 days, and post your job to multiple job boards with just one submission.
Where to collect your candidates
One efficient way to post to job boards is through an Applicant Tracking System (ATS). In addition to posting to multiple job boards and social networks with one submission, any applicants from those job boards will automatically be imported into your ATS. Hiring teams can work smarter, not harder, by cutting email and spreadsheets out of the process and storing all their candidate profiles and resumes in a searchable database. The best ATS options, including Workable, offer you a simple hiring pipeline that makes sense of your recruiting tasks.